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Marketing Management
The millennium Edition Book
by- Philip Kotler



Salient Features:
In this edition, the author retains the best of past theory and practice and introduces new marketing ideas, tools and practices that compaanies need. Hundreds of minicases have been added to illustrate what leading companies are doing to meet the challanges of the new environment.Throughout this book it is shown how e-commerce and world wide web are dramatically altering the marketing landscape.

Table Of Contents::
 

Part 1: Understanding Marketing Management
Part 2: Analysing Market opportunities
Part 3: Developing Marketing strategies
Part 4: Making marketing Decisions
Part 5: Managing and Delivering Marketing Programs




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